What’s included in a hamper?In terms of contents of hampers, there isn’t really a written set of rules dictating what can and can’t be included in a hamper, however some combinations are obviously more popular than others. Here is a list of the most popular types of hamper (based on hamper.com’s sales over the last 3 years):
2. Christmas hampersChristmas is always a busy time of year for us because hampers are often perceived as a festive family treat. We have a variety of Christmas hampers, however the most popular ones typically include wine, cheese, chocolate and a mix of other traditional festive fayre.
3. Chocolate and biscuit hampersThis doesn’t really come as much of a surprise to us (who doesn’t love chocolate and biscuits?). Another reason these hampers are so popular is because they’re suitable for pretty much any occasion, whether you’re saying thank you to somebody, sending a birthday present to a family member, or celebrating retirement, these hampers fit the bill for most scenarios.
4. Wine and cheeseAs far as savoury couples go, few go together quite like wine and cheese, it simply is a classic combination. If you’ve ever wondered why cheese and wine complement each other so well, here’s the science.
5. Prosecco and chocolateTraditionally, hampers would be mainly food based which was later accelerated by the inclusion of wine. As taste and trends change, so do the the content of popular gift hampers. The rise of Prosecco in the UK and other regions has been meteoric. Although Prosecco is often seen as Champagne’s younger, cheaper sibling, you cannot deny the sales stats of the sparkling white wine over the last half decade. It just so happens that it goes perfectly with some delicious chocolate truffles.
What will hampers look like in the future?Although there’ll always be a place for the traditional big wicker hamper around certain times of the year, we think the idea of a ‘hamper’ will continue to be re-thought and people will start to perceive them in different ways other than the tradition of a big one off purchase. In essence, instead of a seasonal treat, we hope to see hampers being bought as little treats at any time of the year (as they should be!).
This blog was posted 5 years ago