How will you show off your brand and nurture loyalty amongst your customers and clients this Christmas? Bespoke corporate Christmas gifts are a great way to increase brand identity, affinity and awareness. In return, your customers will feel appreciated and valued.
Let’s explore further the power of putting your clients and customers at the heart of your organisation this Christmas, with a personalised gift.
why choose bespoke corporate Christmas gifts this year?
In an increasingly competitive business environment, it can be difficult to know how best to stand out. You also want to nurture loyalty, trust and the feeling of being truly valued.
This is why a bespoke Christmas gift can do so much more, than something standard and off-the-shelf. A bespoke, personalised and well-considered gift shows that you care about what you are gifting at Christmas and why. It illustrates that you’re willing to invest time and thought into your relationship with your customers and clients, and to show your appreciation, as well.
what difference could a bespoke gift make?
We appreciate that a bespoke Christmas gift may feel like a big investment. However, it is so often a really valuable investment for a business or company. This is because a thoughtful gift can positively impact the reputation of a business and its relationship with both current and future customers and clients.
increase brand identity
For example, when you choose a Christmas hamper from a sustainably focussed business, like hampers.com, this reflects your business values too. When you choose products that are from small independent businesses, many of whom are based in the UK, and also work sustainably, ethically and with minimal waste too, this represents what you stand for. A sustainable gift is a wonderful reflection of your identity and values.
spread brand awareness
A bespoke corporate Christmas gift also helps to spread brand awareness. What you buy and where you buy from reflect your brand and its messaging. Sending out gifts that you would be proud to receive yourself help to illustrate common key messages of trust, quality and a focus on customer service far and wide.
In addition, when you choose a personalised gift, like a Christmas hamper with your own branding and tailored food and drink items, you are gifting something memorable. You are illustrating that quality matters and you want your gift to be remembered positively long after the act of giving - enhancing brand awareness and recall.
encourage word of mouth referrals
A thoughtful gift is a memorable gift. An impressive hamper will get people talking. This is why a bespoke Christmas gift makes a difference. Your loyal customers and clients will not only be grateful for your recognition of their custom this year, but also be inspired to talk about you and your reputation for being an outward-looking business who cares.
Positive comments and glowing reviews of your business are still one of the most powerful techniques for acquiring future business and building an excellent reputation in your field.
how a bespoke corporate Christmas gift impacts your clients and customers?
The wonderful thing about corporate gifting is that it’s a two way relationship. You feel joy and show appreciation by sending out Christmas gifts, as a way of thanking your customers and clients. This makes you feel good. In return, your customers and clients feel valued and seen. Plus, they get to enjoy the delightful gift in their own homes or their own workplaces.
make them feel valued
A gift is so much more than the physical items being sent or presented. It is about what it represents. When it comes to corporate hampers, it’s about showing your customers and clients how much you value them. It’s about how you care about their custom and want to nurture the relationship you have built between you.
strengthen your bond
We are sure your clients and customers are happy with your services and products. They are also keen to interact with the way your business operates day-to-day. However, taking the time at Christmas to send a little something extra is a wonderful way to strengthen this bond.
It’s about showing that you take notice of the way they add to your business. And, it helps to ensure another year of success and collaboration.
nurture loyalty and retention
Finally, returning custom is the most powerful element of any successful business. It is wonderful to work with new people, but it is our loyal customers and clients who we build lasting relationships with that are often the foundation of any successful business. They are often our strongest advocates.
Bespoke corporate Christmas gifts are a great way to nurture that retention of our loyal customers and clients, but also to further boost loyalty. For long-term clients, it’s a way to remind them that their ongoing support is not taken for granted. For more recent clients, it’s an important method of reminding them of your appreciation and to retain their custom, as you build that longer-lasting relationship.
ready to order your bespoke corporate Christmas gift hampers?
We are really proud of the bespoke corporate Christmas gifts we offer here at hampers.com.
We work with companies, organisations and businesses to personalise our hampers, both in terms of the products specifically chosen, as well as the packaging. You can include on-brand wraps, as well as personalised gift messages. It's about brand affinity and alignment throughout. And importantly, we want to help you to wow your clients and customers this Christmas.
Speak to our dedicated and festive Corporate Team today: